The numbers don’t lie: poor customer service costs businesses more than $75 billion a year according to a recent report. That’s up $13 billion since 2016. Moreover, 80% of consumers use social media to engage with brands; and the way people use social media continues to evolve as well.Long story short: if your social media customer care game is off, you’re likely to feel it directly on your balance sheet.In this week’s podcast, we sit down with Danielle Owings, Insight Marketing Group’s social media strategy specialist, for a break down of the most powerful trends in social media today as revealed at this year’s Social Media Marketing World Annual Conference in San Diego, CA.Danielle shares key insights from the world’s top social media authorities including Mari Smith, “the Queen of Facebook” and Michael Stelzner, the founder of Social Media Examiner. She also explains how medical practices can leverage current social media trends to improve customer care and ultimately, the patient experience.
