The influencer industry is booming and projected to reach $15 billion by 2022. With 92% of people stating that they trust recommendations from friends and family over any other type of advertising, it’s easy to see why more brands are building relationships with influencers.But should you, as a physician, venture into that space?This week on the Dr. Marketing Tips podcast, Jennifer and Corey break down the rise of influencer marketing, how physicians are using it to their advantage, and the potentially murky waters and pitfalls involved in treading into the influencer realm.
