In today’s episode our focus is on the unique challenges (and gifts!) that women in middle and later life face in showing up and aging in the online world and being the face of their business. I am joined by my guest, Suzanne Rothmeyer, a well established brand and commercial photographer.
Suzanne's focus in the last several years has been on the unique challenges (and gifts!) that women in middle and later life face in showing up and aging in the online world and being the face of their business - while simultaneously being a huge force in both purchasing power and creating businesses that are passion+purpose driven. Women in their "2nd Act"!
Our conversation touches on:
What is branded photography - Suzanne share that it's professional imagery that's unique to you and your business versus say stock photography. So it's really very curated to you, your business, your why and your how of your business. And it's geared to telling that story to your ideal clients.
It's looks a little different for every business, but basically that's what you're doing because you're trying to make this connection. First of all you need to know who your ideal client is. That's the most important first step. Once you know that then you can start crafting this narrative that you are telling to your ideal client to guide them through the process of understanding what it is you do, how it can help them, how it can solve a problem for them, how it can bring something into their life that they need or want and help them and guide them all the way through to that buying decision so that by the time they're excited and they want to do business with you.
Connect with Suzanne Rothmeyer here
Website: https://suzannerothmeyer.com/
Social Media Connect
https://www.instagram.com/suzannerothmeyerphoto/
I’m Carol Clegg, your host, an accountability coach and curious conversationalist inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.
Here, we explore:
• living with intention and self-trust
• alternative ways of thinking and being
• creativity, purpose, and personal growth
If you enjoy reflection, fresh perspectives, and honest dialogue, this space is for you.
If you’d like to experience this work in community, I host a complimentary monthly Accountability Circle a supportive space to pause, gain clarity, and choose a gentle next step forward. More info at https://carolclegg.com/accountabilitycircle
For those ready for deeper, more consistent support, I also offer a 90-day Accountability Package, designed to help you move from scattered ideas to steady, sustainable momentum.
You can learn more at carolclegg.com,
Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners
