What is Your Personal Brand? Your personal brand is how you promote yourself. It's the unique combination of your skills, experience, and personality that you want the world to see you. You use your personal branding to differentiate yourself from other people.
You're representing your personal brand in your professional role or business, with your family, friends and now caregiving.
Branding is so much more than the way you look (but that’s an important part). It’s also your personality, delivery of your message and more.
Today I want to talk about you, the caregiver and your caregiver personal brand.
When you look at yourself through the eyes of being a brand and most importantly who you are today? What do you see? What do you hear? How do you feel about yourself? Do you want to spend time with yourself?
Your personal caregiver brand is the unique combination of your expertise, work experience, caregiver advocacy and personality that, together, make you who you are. It’s how you present yourself to the world. And now that world is to doctors, nurses, family, friends, your loved one, and work and/or business clients.
It allows you to build trust and empathy with them.
My hope is this podcast episode will get you to reflect on your appearance, actions, thoughts and abilities to form YOUR ideal personal caregiver brand. Each of us are unique and different.
This caregiving journey has taken your personal brand and is forcing and pushing your normalcy. You can’t continue to be the same. Think of all that has changed.
I want to talk about 5 tips to help you create your personal caregiver brand or transform it
1. How can you be my best self in this season?
2. How am I going to manage this journey based on my own personal values?
3. How do I transform and define my caregiver personal brand
4. What is your caregiver character personality.
5. Capture your brand statement.
This Caregiver Life is unpredictable and there will be moments when you need to adapt. Your personal caregiver brand is your compass for how to live your life and take care of your loved one, but every once in a while you'll take a detour for the good of your loved one or the good of yourself, for some unavoidable reason or just because sometimes we have to do things in life that we don't want to do. This doesn't mean you've failed, and it doesn't mean you can't get back on track. It means you're human, and life's not perfect. Just remember that defining your personal caregiver brand is your way of saying, this is who I am, this is how I manage this caregiver life, and I don't have to apologize for it.
