Jorge is a graphic designer and sandal craftsman who has revived an ancient Mesoamerican footwear technology through his brand, Mazatli Footwear. After a "Eureka moment" on the 101 freeway, Jorge went on a mission to research, patent, and hand-make sandals based on a 2,000-year-old Aztec and Mayan design. Today, his patented double-toe-post sandals are used by elite ultra-marathon runners and outdoor enthusiasts to reclaim foot strength, stability, and a deeper connection to the earth.
In this episode expect to learn how Jorge used "reverse engineering" and went undercover to learn the secrets of the world’s top footwear brands, the significance of the double-toe-post design found in ancient Mesoamerican artifacts, the importance of sourcing elite materials like Vibram for high-performance hiking, and why hand-craftsmanship and cultural heritage create a product that people will wait months and pay premium prices for.
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