A quick note from Cate:
These earlier episodes come from a previous chapter of my work, before my focus shifted to writing and publishing books through The Luminous Press.
They’re still well worth a listen, so I’ve kept the full archive available.
If you’d like to stay in touch and hear about my books — including the ADHD Mum series — you can join my reader newsletter here:www.theluminous.media/newsletter/
“Write like you speak,” they said! “Just make it sound natural and informal,” they told you! You know your writing needs to be light, chatty & easy-to-read… because let’s face it, no-one sits down with a cuppa to read some of that stiff, formal, salesy content. But no matter what you try you just end up sounding like a cross between your old head mistress and an advert for washing powder. Well, don’t fret, writing conversational copy isn’t actually as complicated as most people make it - all you need to do is learn a few simple hacks, and break a few rules, and in this episode I’m going to be sharing with you 5 of my favourite tips for conversational copy.
Grab COPY CLASS, my copywriting crash course that helps you make more sales and gets your customers stuck on you like Velcro! Learn more here: https://theluminous.media/learn/the-copy-class-bundle/
