At CES in Las Vegas, Tim Finnigan takes The Marketing Rapport on the road to examine how marketing teams are adapting to AI, data, and shifting buyer behavior. Joined by leaders from product, events, and go-to-market strategy, the episode focuses on what it takes to stay relevant as technology and expectations change.
Kelly Barrett, SVP of Product Management at Samba, explains why data strategy must come before AI strategy. She shares how global privacy rules, identity signals, and new channels are shaping product decisions, and why simplifying workflows matters as teams scale. Kelly also discusses Samba’s move beyond TV and the rise of agentic systems.
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