In this episode of The Marketing Rapport, Tim Finnigan hosts Susan Finerty, president of Finerty Consulting, to discuss why most organizations struggle to get things done across departments. Matrix organizations try to break down silos through cross-functional teams and shared services. Still, they often fail at medium-sized decisions—the everyday choices that fall between major strategic moves and quick daily calls.
The core problem is simple: talking isn’t deciding. Teams get trapped in endless discussions without structured decision-making processes. Susan identifies this as the most prominent mistake organizations make, creating frustration and inefficiency that damages cross-functional culture.
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