In this episode, we’re joined by Joseph, Head of eCommerce at AS Colour, as he shares how the brand is scaling globally while balancing both B2B and D2C on a single eCommerce platform.
Joseph talks about his journey from product design into eCommerce leadership and how deep product knowledge shapes better digital experiences. He explains how AS Colour manages global distribution, inventory planning, and fast fulfillment while delivering a premium experience to both wholesale and retail customers.
The conversation also explores how the brand differentiates in a competitive blank apparel market through timeless positioning and quality focus. Finally, Joseph shares his perspective on how AI is transforming product discovery, content strategy, and the future of buying behavior in eCommerce.
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