What do I do with new donors so I don't lose them?
The answer is: Learn as much about your new donors as possible so that you can communicate with them better and more intimately.
In today’s episode, I’m going to give you an easy, low-hanging fruit strategy for gathering information about your donors so that you can begin to segment and personalize your emails, donor appeals, and even events.
What Listeners Will Learn:
- How to personalize communications for more impactful donor engagement.
- Effective techniques for segmenting your email list based on donor interests.
- Practical strategies for optimizing your email content and strategy.
Key Takeaways:
- Personalization is key: Tailoring your communication to resonate with donors' specific interests increases engagement.
- Importance of segmentation: Categorizing donors based on their interactions and interests helps in sending targeted messages.
- Utilizing email analytics: Analyzing email open rates, click-through rates, and content engagement can guide your email strategy.
- Resource Optimization: Efficient use of email analytics maximizes impact without significant costs.
- Types of emails to send: Welcome series, newsletters, educational content, event invitations, and fundraising appeals tailored to donor interests.
Step-by-Step Process:
- Choose an Email Service Provider: Ensure it supports link tracking, tagging, and segmentation (e.g., ConvertKit, Mailchimp).
- Incorporate Various Links in Emails: Include links to educational resources, multimedia content, event registrations, donation pages, and volunteer opportunities.
- Send Diverse Email Types: Use welcome series, newsletters, educational emails, event invitations, and fundraising appeals to engage donors.
- Analyze Engagement Data: Track open rates, click-through rates, and which links are most engaged with to understand donor preferences.
- Conduct A/B Testing: Send two versions of the same email with one element changed to test what works best.
Resources Mentioned:
- FYSV Online Course by Rhea Wong: An online course offering insights on donor surveys and communication. Details Here
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