This week on Outside Insights, I sat down with my good friend John Sanders, founder of Bridgeforce, to talk about what it really takes to build a business that endures.
John’s story isn’t about quick wins or flashy exits. Over the past 25 years, he and his partner have built a management consultancy serving global banks, credit unions, fintechs, and lenders — staying true to the values they set on day one.
The Leap of Faith
Bridgeforce began with a breakfast conversation, a bold “I’m in,” and a same-day resignation. No parachute. No safety net. Just conviction that failure was not an option.
That leap defined the next quarter-century of John’s life.
Lessons from the Journey
Throughout our conversation, John shared some hard-earned lessons:
Leadership Through Crisis
We also talked about leading in uncertain times, including the pandemic. John’s approach was deeply personal: calling every employee, shouldering their worries, and reminding them they didn’t have to carry the weight alone.
That philosophy — let me worry for you — says a lot about the leader John has become.
What He’d Tell His 21-Year-Old Self
Relax. Sit in the pocket. Don’t rush.
And… buy Apple stock.
Recommended Reading
One of John’s all-time favorite books is Tuesdays with Morrie by Mitch Albom — a reminder that the most profound lessons on how to live often come from those nearing the end.
Connect with John
You can learn more about John and Bridgeforce at:
👉 Bridgeforce.com
In the end, John and I agreed that the true rewards in business and life are often the simplest: a good meal, a walk, and maybe a nap.
🎧 Listen to Episode 65 now
📩 Share this with someone who’s carrying too much alone — and could use a reminder that leadership means sharing the load.
Until next time, friends,
Chris
