In this episode, Charlotte welcomes Tony Rulli, CEO and Lead Growth Strategist at Intentional Spark, for a candid conversation about scaling online businesses, the realities of running ads, and building authority as a creator. Tony shares his journey from corporate banking to digital marketing, the lessons learned from launching a subscription spice box, and how those experiences shaped his approach to growth strategy.
Key topics include:
- The importance of testing offers organically before investing in ads
- Why a “growth partner” mindset goes beyond traditional ad management
- The value of group programmes for creators not yet ready for full agency support
- How to design funnels that attract leads who actually buy
- The difference between ad creative and organic content—and why “messy” video often wins
- Practical tips for tracking the right metrics and avoiding low-quality leads
- Why every business owner should understand the basics of ads, even if they plan to outsource
Tony’s advice is honest, actionable, and rooted in real-world experience—perfect for creators and business owners ready to scale with integrity.
tony@intentionalspark.com
www.intentionalspark.com/kaffeen
