Why do so many LinkedIn outreach campaigns fail even when the brief sounds “perfect”? This episode breaks down a surprising pattern found after building seven prospect lists for seven very different businesses, and discovering none could be built from the initial description alone. The good news: each was usually fixable in under 10 minutes once the right questions were asked.
Key topics covered:
- Why job titles can be misleading, and how to use function and seniority instead
- When your ideal client description is real, but not searchable on LinkedIn
- The difference between who benefits and who signs it off (the real buyer)
- Hidden buyers beyond marketing: internal comms, L&D, employer brand, investor relations
- How to spot audiences that technically have LinkedIn, but do not use it
- When your list should be 200 people (referral networks) not 5,000
- Why one campaign must equal one buyer type, not multiple offers
- The core diagnostic questions that unlock a usable Sales Navigator search
Link mentioned:
https://kaffeen.thrivecart.com/llo-lite/
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