Description

Melissa Harstine talks with Charlotte about how customer insights have sharpened Kaffeen's marketing, and how they could do the same for you.

Listen into this episode for topics like:

• What is customer research and how can it help creative businesses get more clients? 
• How do you identify the people you should be speaking to? 
• How do you make the request in a compelling way so those people agree to chat with you? 
• What are some questions you recommend asking to get valuable feedback? 

Show notes:

>>www.melissaharstine.com

>> https://www.linkedin.com/in/melissaharstine/

>> Connect with Melissa on LinkedIn, send a DM to say hello, and she'll share a video of a real customer interview with some additional tips (like what to do if your question comes out of your mouth all jumbly.)

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