In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a consistent sales pipeline, especially during challenging times. From organic growth and strategic partnerships to networking tips and nurturing leads, Phoebe provides actionable advice for creative agency owners and entrepreneurs alike.
We cover:
- The myth of the “feast and famine” cycle and how to avoid it
- Consistently building relationships to keep your sales pipeline fresh
- Diversifying your pipeline with short, medium, and long-term projects
- The power of consistent networking and relationship-building
- Getting creative with lead generation through blogs, podcasts, and events
- Planting more seeds than you think you need to ensure your pipeline stays active
- Being open to pivoting your business strategy when needed to explore new opportunities
Links & Resources:
• Phoebe Dodds on Instagram
• Social Capital
• Food for Thought
