Prove Design Value to Win Better Clients with Clive Grinyer
Clive Grinyer joins the Authority Builder podcast to unpack why design must prove its value, not just claim it, and how the DBA Design Effectiveness Awards help agencies and in-house teams do exactly that. We explore what judges really look for, how to link outcomes back to the original brief, and why “effectiveness” beats subjective taste when you want credibility with decision makers. Clive also shares why anonymity and declaring other influencing factors strengthens the process, plus how long-term results can matter more than a short sales spike.
We also zoom out into service design and the future of design leadership, including how AI may increase the need for design evidence, ambition, and customer-centred strategy.
Key topics covered:
- Proving design value through clear objectives and metrics
- What makes a strong DBA effectiveness entry (and common pitfalls)
- Service design, UX, and research as a combined force
- AI, design intelligence, and earning a seat at the board table
Resources:
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