January resolutions don't begin and end at the (home) gym. But all too often agency ambitions for a shiny new year also fail to make it past the gatepost of February 1st.
Here are the five new business mistakes I see most ambitious but smaller agencies make, and how to turn them round to a success.
They go hell for leather in January, and then fade out.
Consistency is key, slow and steady wins the race, tortoise vs hare. All analogies apply here.
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