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Digital marketplaces, even with competing sellers on the same platform, are the future of retail. Word of caution: An overabundance of brands offered through one platform is devaluing the customer experience, plus the near-infinite level of choice stacked up in endless online aisles with too much of the same thing competing for attention is ultimately not going to win customer loyalty. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they dig deeply into the current state of marketplaces. Ultimately, online marketplaces will only work if the vendors and products being offered align with the target customer. Random partners across categories that are not in sync with the brand and its customers are doomed to fail.
For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.
Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
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For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
