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When Tim Baxter left Express, he thought he might semi-retire. What he discovered instead was a vision he'd been building toward for 30 years; a belief in the meaningful role a retail store can play in people's lives, and his conviction to bring it to life. In this conversation, Haley Boehning sits down with Tim to unpack the story behind The Baxter Collective, a new highly-curated physical retail platform opening its first store in Rye, New York. Designed to fill the white space between the endless aisles online and the niche boutique, The Baxter Collective isn't about reinventing the department store. It's about something older and more human: a neighborhood store where people feel welcome, the edit is done specifically for them, and the sales team knows their name.
The conversation is a masterclass in leadership and clarity of conviction. Tim talks about the moment he realized what was missing in retail today, not a format, but a feeling. He shares what he learned from 30+ years across Macy's, Express, and in his board seat at Stitch Fix about why brands lose their way, why simplicity is harder than it looks, and why the store manager is the most underestimated person in the business. Behind every bold business move is a leadership story. This is Tim Baxter's. If you've ever wondered what it takes to bet on a new idea after a long career, or how to stay close to the customer when everything around you is telling you to scale, this retail story is for you.
Special Guest: Tim Baxter, Founder, The Baxter Collective
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