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The global luxury market has been experiencing a quiet crisis, and the war in Iran has accelerated its fragile spiral downward disrupting the Middle East as an emerging luxury market. With over $7.5 trillion in Gulf regional wealth projected to double by 2050, the big question is not whether luxury demand survives the conflict, but whether brands have a long-term strategy. Join Shelley and TRR contributors Arick Wierson and Pamela Danziger as they deconstruct the impact of the war and challenge the conventional wisdom driving luxury brand strategy. They discuss how betting on Middle Eastern elites to keep spending abroad while their home region is under siege is not an intelligent strategy. Listen and learn how luxury brands can reclaim their status and position in the Mideast and cultivate new emerging markets in Africa.
Special Guests:
Arick Wierson, TRR contributor, political analyst and Emmy-winning producer
Pamela Danziger, TRR contributor, founder Unity Marketing and luxury expert
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