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Your social network is expanding to personal shopping: social commerce will exceed $62B by 2024. The biggest players are Facebook, Instagram, Twitter, Pinterest and Snapchat, but don’t count out brands developing their own platforms – just look at what Nike and Sephora are doing. And retailers, you’re on notice: social commerce is a more engaging, personalized, and immediate online shopping experience. Listen to Robin Lewis and Shelley E. Kohan as they look into social commerce and its challenge to the online retail status quo.
TIMESTAMPS
3:10 - Social Commerce growth
5:50 - Top S-Com platforms
9:55 - Nike’s own s-com platform
12:53 - Sephora’s partnership with Facebook Live Shopping
For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.
Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
Music Courtesy of Mixaund
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
