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It’s the promise of a great divorce: Separate your ecomm business from your brick and mortar and thrive apart. Saks, Macy’s and even Kohl’s are in the crosshairs going against the cardinal rule of retail: Customer first and foremost. There’s a lot of chatter about short-term profits outweighing longer-term omnichannel initiatives and customer lifetime value programs.
Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they debate the sanity (or not) of running ecomm as a separate business.
For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.
Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
