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How do consumers trust? There’s been a major shift in customer behavior as a result of the pandemic. Transparency, authenticity, and relevance are table stakes. Sustainability resonates highly with consumers who are concerned about microplastics and water and want brand commitment to circularity. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, with guest expert Kim Kitchings, Senior Vice President of Consumer Marketing for Cotton Incorporated as they discuss the latest findings on what consumers expect from brands and how recent research reveals how brands can build confidence with their most critical stakeholders.
For more from Cotton Inc. please visit the Cotton Inc. Lifestyle Monitor Website.
For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.
Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.
For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.
