AI is changing how customers discover businesses, and ranking #1 on Google is no longer the only path to visibility. In this episode, Heather DeSantis-Holmes explains how AEO and GEO are reshaping online authority and discovery.
In this video, we discuss:
• Why ranking on Google is no longer enough for business visibility
• How AEO and GEO help businesses appear in AI-generated search results
• Why third-party media mentions and validation matter
• How podcasts, LinkedIn, local media, and press pages strengthen authority
• How to repurpose one interview into dozens of pieces of content
• Why consistency is essential for building authority in AI search
• How businesses can use AI tools like Claude to support their visibility strategy
• Why SEO still matters alongside AEO and GEO
• Practical ways to build authority with limited time and resources
If you want your business to stay visible as search evolves, this episode offers practical strategies for building trust, authority, and discoverability across AI and traditional search.
Build authority. Stay consistent. Get discovered.
⏱️ Timestamps:
00:00 - Why Google rankings are no longer enough
01:26 - How AI is changing customer discovery
02:22 - Understanding AEO and GEO
03:35 - The AEO and GEO flywheel
04:05 - Using media, podcasts, and third-party mentions
05:32 - Updating your authority after a brand change
06:46 - Building a powerful press page
07:52 - Turning one interview into 30+ pieces of content
09:01 - Why consistency matters for AI visibility
10:11 - Using AI to automate visibility efforts
12:16 - How publicity has evolved with AI
14:06 - Where businesses should start building authority
16:02 - How to pitch local media effectively
18:14 - Why SEO still matters alongside AEO and GEO
20:37 - Using AI to analyze competitors and build authority
21:04 - Heather’s AEO & GEO resources and flywheel program
22:14 - Final thoughts on AI visibility and brand authority
Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in
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