We sit down with Jessica Pearson of the Bentonville Moves Coalition to map out how a bold goal—30 miles of safe, connected routes in three years—turned biking and walking into everyday options for getting to school, work, and everywhere in between. Jessica shares how the city fast‑tracked a 90‑mile master plan, why protected bike lanes and bike boxes reduce friction for everyone on the road, and how celebration—through ribbon cuttings and groundbreakings—keeps community and leaders aligned around progress.
E‑bikes and rebates help flatten hills and tame summer heat, while “heels on wheels” and “blazers on bikes” spotlight the shift from sport to transport—plain clothes, normal trips, fewer car lines, and more neighborly moments at the bike box. With Arkansas Moves launching soon, Jessica lays out a repeatable playbook any city can use: set clear goals, build safe infrastructure, educate riders and employers, and celebrate wins that bring people along. Subscribe, share with a friend who hates traffic, and leave a review with the one change that would get you riding to your next errand.
Learn more: Bentonville Moves Coalition
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