Craig Zedeker with Scott Adventure Lab joins us to chart how a college curiosity became a career shaping how riders buy, build, and belong. We talk about the scrappy early days of Competitive Cyclist, from eBay listings and Rubbermaid parts tubs to pioneering online for riders across the country. Scott Adventure Lab, a welcoming hub where anyone can walk in, rent a cruiser for the Razorback Greenway, or dial in a race machine with pro-level service.
We get into what makes the shop tick: Craig’s partner, veteran racer and bilingual master fitter Ernie Lechuga, brings deep expertise and an open-door approach. The vibe is inclusive and energized—pros brushing shoulders with first-timers during the Little Sugar and Big Sugar week, locals swapping routes, and visitors discovering how easy it is to roll from the Motto Hotel to Crystal Bridges in minutes. If you’re planning a trip to Bentonville, you’ll hear practical tips for stress-free riding: ship your bike to the hotel, store it safely with e-bike charging, and let the team handle assembly and boxing.
A New American Town is here to help you plan your trip to Bentonville, Arkansas. From guides, events, and restaurant highlights. Find all this and more at visitbentonville.com and subscribe to our newsletter. Follow us on Facebook, Instagram, TikTok, X, and LinkedIn.
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