Beth Bobbitt records her final conversation as host and hands The New American Town to Graham Cobb, a strategist who’s worn plenty of Bentonville hats and still talks about the city with fresh-eyed wonder. Graham shares the story of his first real Bentonville visit in 2017, which started with a bike and gets more interesting from there... We dig into his consulting work at Paceline Strategies and pull back the curtain on the #BecauseBentonville and why it resonated beyond marketing. Graham also lays out his vision for the podcast and some fun facts: he was in a punk rock band!? Listen in for more!
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