We sit down with Rule of Three co-founders Andy Chasteen and Lauren Pickman to unpack how a simple Bentonville idea became a sold-out fixture blending gravel, pavement, and singletrack into a single unforgettable ride. From the early spark to the first-year surge of 700 riders, the story charts the beloved community-driven race.
The experience spans a full week of cycling culture. We preview the Rapha Clubhouse opening, the Send It South music vibe at the Momentary, and spotlight community partners who turn aid stations into destinations—Thaden Cycling’s quesadillas, Bearded Goat’s treats, and more. Spots sell out quickly, but the waitlist is open and volunteers are the heartbeat of race day. Whether you’re racing, cheering, or lending a hand, you’ll find a place in this story.
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