In this episode of the Female Empowered podcast, host Christa Gurka breaks down the financial and operational differences between class packages and membership models for fitness and wellness businesses.
While class packages offer flexibility, they often lead to inconsistent cash flow, making it harder to forecast revenue and plan for growth. Christa shares research and real-world examples showing how transitioning to a membership model can improve revenue stability, client consistency, and long-term business sustainability.
She offers tactical insights on how to structure, price, and position memberships, and why repositioning class packages as a flexible, premium option can help meet client needs without sacrificing financial predictability. If you’ve ever felt like your revenue is a rollercoaster or you’re stuck planning month-to-month, this episode is a must-listen.
What You’ll Learn:
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