Dawn Kennedy talks with Elina Panteleyeva, who runs a successful e-commerce brand catering exclusively to doodle dog owners. Elina shares her journey from losing her job to building a seven-figure business by focusing on a highly specific niche. She emphasizes the importance of choosing an audience first, engaging with them to understand their needs, and offering high-value products that solve their problems. Elina provides insights into the power of organic social media, the pros and cons of selling on Amazon, and the significance of building a relationship-based community over raw data analytics. She also offers practical tips on pre-selling, customer retention, and launching new products tailored to her dedicated fan base.
In this episode….
Who is Elina Panteleyeva, and whom does she serve? (00:41)
Finding and Engaging Your Niche Audience (01:11)
The Power of Niching Down (02:28)
Building Relationships and Humanizing Your Brand (05:12)
The Importance of Behind-the-Scenes Content (06:54)
Leveraging Social Media and Email Marketing (10:27)
Navigating E-commerce Platforms: Amazon vs. Website (12:17)
Developing and Launching New Products (14:40)
Data-Driven Decisions and Customer Engagement (21:10)
Final thoughts and where to connect with Elina (25:10)
Elina Panteleyeva’s Information:
LinkedIn: https://www.linkedin.com/in/elina-panteleyeva-24049ab5/
Website: https://ecomwithelina.com/
Instagram: https://www.instagram.com/ecomwithelina/
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