210. “You Are What You Post” with Jake Isham

Description

Dawn Kennedy talks with Jake Isham,a filmmaker-turned-brand strategist and creative director who helps founders and entrepreneurs turn their expertise into authority through powerful storytelling. They delve into the significance of personal branding, especially in today's low-trust environment. The discussion highlights the impact of social media posts on perceptions, the importance of consistency, and the idea that 'who you are is what you post.' Jake stresses the value of authenticity and the need to tackle the challenge of building a personal brand, even if it means starting small and unpolished. The episode concludes with practical advice on creating and distributing content across platforms, aiming for a consistent presence rather than immediate perfection.

Who is Jake Isham, and whom does he serve? (01:07)

The Importance of Social Media Presence (01:15)

Personal Branding: Lessons from Experience (03:49)

The Role of Personal Brand in Business Success (07:01)

Evolving Your Personal Brand (10:54)

Building a Personal Brand: Practical Tips (15:09)

Navigating Social Media Platforms (20:43)

Finding Your Preferred Content Creation Platform (22:50)

The Importance of Consistency in Social Media (25:35)

Leveraging Multiple Platforms for Maximum Reach (27:45)

Building a Personal Brand in the Age of AI (30:56)

The Value of a Loyal Audience (36:03)