🎯 More leads don’t necessarily mean better clients. It’s easy to judge your law firm’s marketing by how many leads it generates, but that number doesn’t tell the whole story. In this episode of Center Stage, Danny Decker and Mike Pelletier break down why defining your ideal client should come before deciding on your messaging, advertising, or marketing channels. They also share a practical exercise for identifying the clients you actually want more of, how to learn what motivates them, and how to use those insights to build marketing that attracts better-fit clients instead of simply casting a wider net.
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