With input costs remaining high and profit margins under pressure, producers are increasingly looking for ways to improve productivity without simply adding more fertilizer, more irrigation, or more crop inputs. In this episode of North American Ag Spotlight, host Chrissy Wozniak sits down with Chad Godsey, Chief Agronomist at Green Evolution Technologies, to discuss how growers are evaluating new technologies, why efficiency has become the new benchmark for success, and how innovations at the soil and root level may help unlock future yield gains.
Chad brings a unique perspective to the conversation, combining a PhD in Agronomy and Soil Science with a lifetime of farming experience on his family's multi-generational Colorado farm. He shares how his work as a consultant across more than 100,000 acres has shaped his views on technology adoption and why today's farmers are demanding proven, measurable results before investing in new products.
The discussion explores how growers are increasingly conducting their own on-farm trials to validate new technologies and why return on investment has become the deciding factor in purchasing decisions. Chad explains that while farmers have been inundated with new products in recent years, many are now focused on technologies that can consistently improve water-use efficiency and nutrient-use efficiency rather than simply promise yield increases.
A major focus of the episode is Green Evolution Technologies' InteliGel hydrogel platform. Chad explains how the technology works by absorbing and storing water and nutrients within the soil profile, making them available to crops during periods of stress. He discusses how the hydrogel can be applied using existing farm equipment, reducing barriers to adoption while fitting into current farming practices.
The conversation also dives into field trial results from corn and soybean production systems. Chad shares data from third-party research that demonstrated significant yield improvements and profitability gains, particularly during periods of late-season drought stress. He also discusses the potential for multi-year benefits from a single application, an important factor when evaluating long-term return on investment.
Listeners will hear Chad's perspective on the challenges facing ag technology companies, including the common mistake of bringing products to market before they have been fully validated across different environments and management systems. He offers practical advice for growers evaluating new products, emphasizing the importance of establishing clear benchmarks and measuring efficiency improvements over time.
Whether you're interested in water management, nutrient efficiency, precision agriculture, or the future of crop production, this episode offers valuable insights into how innovative technologies are helping farmers do more with less while maintaining profitability.
Learn more about Green Evolution Technologies and InteliGel by visiting https://greenevolutiontechnologies.com, or send Chad an email with your questions to chad@hydrogel.us.
Thank you to Chad Godsey for joining us on North American Ag Spotlight and sharing his expertise on the future of agricultural productivity.
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