Email: bidemiologunde@gmail.com
In this episode, host Bidemi Ologundesits down with Chris Pearcey, founder and CEO of decisio, to explore how personalization can reduce decision fatigue without manipulating people. Why do so many recommendation systems feel more tuned to ads and engagement than actual user intent? Can explicit preference signals beat passive behavior tracking? And what would it look like to build discovery tools that are ad-free, privacy-forward, and genuinely useful? Chris shares lessons from forecasting at Nike, the thinking behind decisio's four-way swipe system, and a practical playbook for designing technology that helps people choose with more clarity and less noise.
