Email: bidemiologunde@gmail.com
In this episode, host Bidemi Ologundesits down with Thede Loder, Co-Founder and CTO at Rewarded Interest, about how privacy, digital advertising, consent, and economic incentives collide across the modern internet. What does real consent look like when users are exhausted by cookie popups? Can people control their data without sacrificing convenience? Should users be paid when advertisers spend money to reach them? Thede explains how Rewarded Interest is rethinking consent fatigue, user-controlled identity, publisher revenue, and advertiser transparency through a model designed to reduce friction and better align incentives for everyone involved.