Water scarcity is already one of the world’s biggest risks — so why do we treat long showers as inconsequential?
In this episode of Shaken Not Burned, Felicia talks to Carly Hunt, head of strategic partnerships at Showerkap, about how everyday behaviour shapes water resilience. They explore why most water solutions overlook human habits, how behavioural nudges can cut water use without forcing change, and what early pilots in hotels and universities reveal about the power of small shifts.
The conversation also challenges the idea that individual actions don’t matter. Carly shares how one user cut their water use by around 50% — saving 54 litres a day, or roughly 20,000 litres a year — simply by changing shower habits. Scaled across households, campuses or hotels, those “small” changes quickly become market-level impact.
From seven-minute showers to real-time tracking of water, energy, and carbon, this conversation shows how smart design and behavioural science can quietly drive large-scale impact — and why resilience may start with the most ordinary moments of daily life.
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