In this episode of the Beacon Way Podcast, Adrienne Wilkerson discusses the critical role of internal marketing in healthcare, emphasizing how great patient experiences can lead to referrals and advocacy. She explores strategies for transforming patients into advocates, the importance of gathering feedback, and building trust within the community.
The conversation also highlights the need for consistency in patient experiences and branding across multiple locations, ultimately encouraging healthcare providers to prioritize internal marketing to foster lasting relationships with patients.
Takeaways
- Internal marketing is crucial for patient experiences.
- Great patient experiences lead to referrals and advocacy.
- Marketing should continue even after patients become clients.
- The patient experience is vital for building a strong reputation.
- Asking for feedback should be done thoughtfully and respectfully.
- Trust is essential in mental health and behavioral health.
- Consistency in patient experience is key to advocacy.
- Billing experiences can significantly impact patient satisfaction.
- Cohesive branding helps in building community trust.
- Internal marketing fosters relationships and encourages patient advocacy.
