A New Jersey congressman has been missing for 77 days. His office keeps posting like he's at his desk. His father is fielding press calls. And almost no one is talking about it.
Tom Kean Jr. hasn't cast a vote since March 5. His team's answer? "Personal medical issue." "Back soon." "Trust us."
That's not transparency. That's a cover-up with better branding.
This episode breaks down the four things Kean's team is doing wrong, why "simulated presence" on social media erodes trust faster than silence ever could, and four predictions about where this story goes the second the news cycle quiets down.
Inside the episode:
Privacy is a boundary. Secrecy is a strategy. When you confuse the two, you don't protect yourself. You hand the story to everyone else.
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