Birgit de Vries, Owner of Golfbreker Consulting, has led quite a lot of digital transformation projects and an expertise in digital marketing strategy and change management.
About Smarter Ecommerce (smec)
Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight.
As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport.
Follow smec for performance marketing insights:
Website: smarter-ecommerce.com
LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: smarter-ecommerce.com/en/newsletter/
Instagram: instagram.com/smarterecommerce
