Description

Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google’s latest resources to help you steer your retail business: your guide to  search automation, Google Ads best practice guideand  performance max best practices guide. 

With these resources and everything Mike and Ginny discuss in this episode you’ll dive deeper into:

1. From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34
2. The future of Google Ads? Automation, maximized conversions and machine learning capabilities  8:36
3. Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16
4. Differentiation in an automated environment  31:00

About Smarter Ecommerce (smec)

Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight.

As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport.

Follow smec for performance marketing insights:

Website: smarter-ecommerce.com

LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh

Newsletter: smarter-ecommerce.com/en/newsletter/

Instagram: instagram.com/smarterecommerce