What does the future of ecommerce hold? How can retailers thrive in 2022 and beyond?
Listen to Brian McBride, former chairman of ASOS & CEO of Amazon UK, Tristan Horx, futurist at zukunftsInstitut, Jan Radanitsch, CEO at smec and podcast host Mike Ryan, Head of Retail Insights at smec, as they talk about how to prevail as an online retailer in the ever changing world of ecommerce.
About Smarter Ecommerce (smec):
Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.
The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.
As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/
