Performance Max campaigns are a new way of automatically purchasing Ad inventory across Google’s entire network. PMax will replace other campaign types such as Smart Shopping and Local Campaigns later this year – leaving advertisers in a scramble to experiment with and understand this new technology.
This podcast episode keeps you up to speed with the features, challenges and opportunities of PMax campaign implementation. Are you ready for Ad campaigns of tomorrow?
About Smarter Ecommerce (smec)
Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight.
As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport.
Follow smec for performance marketing insights:
Website: smarter-ecommerce.com
LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: smarter-ecommerce.com/en/newsletter/
Instagram: instagram.com/smarterecommerce
