Description

Welcome to episode 23 of Growing Ecommerce.
In this episode, Mike is joined by his colleague from smec, Markus Harant. He is an online marketing expert who leads the Programmatic Advertising and Analytics team. Markus talks us through the technology behind programmatic, ecommerce use cases, how to view these campaigns, and What's going on with the dichotomy between brand and performance? If you wish to read about Programmatic Advertising instead of listening about it - have a look at the Programmatic Advertising ebook. And news of Microsoft and Xander winning Netflix's ad business

1. Technology behind Programmatic and its adoption? 
2. Top or bottom of the funnel? Programmatic Performance and how to measure it.  - 9:21
3. Programmatic Advertising budget: machine learning capabilities, cost, and value.  - 18:00
4. Microsoft to power Netflix’s advertising. What to expect?  - 31:18

About Smarter Ecommerce (smec):

Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.

The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.

As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
Newsletter: https://smarter-ecommerce.com/en/newsletter/
Instagram: https://www.instagram.com/smarterecommerce/