ROAS is a seemingly mundane marketing metric, calculated as the ratio of revenue to advertising costs. And yet it is so much more than that.
In this episode Mike Ryan will talk about ROAS, it's alternatives and why you should consider ditching this metric for something more effective.
Read more in this article: https://bit.ly/3KbV3zz
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At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
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