Description

Welcome to episode 21. of growing ecommerce. 

In this episode, Mike is joined by Karin Schallauer, smec’s product marketing team lead who just came back from K5, one of the biggest ecommerce conferences overall in the German-speaking region. Tune in as Karin and Mike take you down the ecommerce landscape and discuss:

• Managing marketplace, supply chain, personalisation, and digital transformation
• Sustainability:  the footprint of your sales - 5:47
• Marketplaces: should I stay or should I go? - 11.25
• Social ecommerce: Trend or reality? - 17:34
• Pandemic playing field: disruptions, opportunities, and trends - 27:14
• What is healthy ecommerce growth? - 30.40

About smec (Smarter Ecommerce):

At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.

We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.

Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:

• smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
• LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
• Newsletter: https://smarter-ecommerce.com/en/newsletter/
• Instagram: https://www.instagram.com/smarterecommerce/