In this episode we dive deep into the world of Nowrubi, the Berlin‑born fashion atelier that’s redefining how we think about design, identity, and self‑expression. Founded by German designer Ruben Nowak in 2022, Nowrubi is a tribute to personal transformation — a brand rooted in the courage to break free from rigid systems and embrace individuality. From structured silhouettes inspired by military heritage to rebellious deconstructed textures that challenge convention, every piece reflects a fusion of discipline and creative playfulness.
We explore the brand’s philosophy of intentional, made‑to‑order production that prioritizes longevity over mass‑production, with transparent sourcing and ethical craftsmanship at its core. We unpack the Innocence collection, a conceptual journey through phases of growing up — from boundless imagination to self‑definition and the realities of adulthood — and how those ideas translate into wearable art that feels both timeless and deeply personal.
Whether you’re passionate about sustainable fashion, curious about creative reinvention, or inspired by stories of transformation, this episode connects the threads between design, identity, and the power of fashion as a medium for self‑expression.
