The film Sideways, about male bonding in wine country, was released in 2004. Twenty years later, it’s still has an impact on one industry.
A scientific experiment taught rats to drive. That’s not even the most amazing part.
In the 1950s, Roger Bannister did what was previously thought impossible - run a mile in under 4 minutes. Why did multiple runners suddenly do the same just days later?
Sources:
https://www.npr.org/sections/thesalt/2017/07/05/535038513/the-sideways-effect-how-a-wine-obsessed-film-reshaped-the-industry
https://www.washingtonpost.com/science/2024/11/08/driving-rats-anticipation-learning-neuroscience/
https://www.scienceofrunning.com/2017/05/the-roger-bannister-effect-the-myth-of-the-psychological-breakthrough.html?v=47e5dceea252
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