Traditional candy bars have a LOT of sugar. And, while it may not be great for our health, most of us still believe that our taste buds prefer that level of sweetness. But what if the optimal level of sweetness were actually way more subtle than we thought, and required only a small amount of sugar? Joining us today is Stu Davidoff, Founder of Gigantic Candy Bars, to talk about his mission to create a better ‘sorta sweet’ candy bar with less junk and more fun. He tells us about the formulation process behind their products, how they hit the perfect level of sweetness, and their commitment to sourcing better, healthier, and more ethical ingredients. We get into the typical junk you can expect to find in most candy bars, why most people don’t even notice his products have less sugar, and the instrumental lessons he’s learned after three years on the market. If you want to learn more about how to find that sweet spot, whether it’s in business or with candy bars, be sure to tune in!
Key Points From This Episode:
Links Mentioned in Today’s Episode:
Gigantic Candy Bars Store Locator
Lexington Bakes
Lex Evan on LinkedIn
Brands for a Better World Website
Brands for a Better World on YouTube
Brands for a Better World email
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