What is the difference between a massive flop and a massive success?The gap is smaller than you think.The difference is not the product. The difference is the problem the product solves. Context beats content.I found BusyBox on a crowdfunding website and was captivated by the success. I have seen similar products several times absolutely fail.The answer is not simple "product-market fit" because, as entrepreneurs, we have the ability to define our market. How does this work?
