What happens to all your great ideas? As entrepreneurs, we’re near-constantly daydreaming about one bombshell innovation or another...only a fraction of which we actually see through. So, what’s the roadblock between a great idea and a real-life product, and how do we get past it? Kelli Kedis Ogborn is the founder and CEO of H.S. Dracones, a company focused on helping businesses and ventures navigate the waters of commercialization and growth through resources like market assessment plans, as well as science-based language and communication strategies to keep the human side of innovation front and center.On this episode of the End Hype Podcast, Callye and Kelli dig into the challenges innovators face at every level from high school science fairs all the way up to NASA, making sure entrepreneurship aligns with your vision and your values (plus what happens when it doesn’t), keeping service and a desire to make life better at the center of your product development, and approaching healthy partnerships with less apprehension and more productive strategy. Tune in for an interview that will get your creative brain up and moving.What You’ll Learn:How Kelly developed a name for her organization that managed to be both incredibly unique and perfectly descriptive of her purposeWhat key factor keeps your customers engaged with the product you’re offering - and how to get a “second date” with your audienceWhy the uncertainty, often-radical changes and unforeseen bumps that come with the process of cultivating your company or product shouldn’t scare youAnd much more!Favorite Quote:“Everyone's heard the saying, ‘Fortune favors the bold,’ and it really is true, right? Because for entrepreneurs - it is very risky. But you're going to be the most successful if, at least, you know what those roadblocks might be, and how to be able to mitigate them. And so you're never going to be in the clear, right? But at least you can say, ‘I anticipated this, and these are four different ways I can get around it.’ So it just allows your path to be a little more linear, even though it’s never going to be linear.”Kelli OgbornConnect with Kelli:https://www.linkedin.com/in/kellikedisogborn/ (LinkedIn)http://www.hsdracones.com/ (Hsdracones.com)How to Get Involved:After experiencing firsthand the development and manufacturing process behind hundreds of products, Callye Keen distilled his insight and experience into the https://www.redbluecollective.com/ (Red Blue Collective) framework, through which his clients have built and scaled 7-8 figure business and sales across the world.He presents that same insight and mastery, along with the wisdom and stories of expert guests, with the End Hype podcast. You can visit Callye on https://www.instagram.com/callyekeen/ (Instagram )and https://www.facebook.com/callyekeen (Facebook), and check out the show https://podcasts.apple.com/us/podcast/end-hype-product-entrepreneurship-for-impact/id1505088987 (here) - and don’t forget to rate and review! Your feedback is both vital and very much appreciated.
